One of the best ways you can get and keep your reader’s attention is to speak directly to them. Use words such as YOU and YOUR, rather than we, me or I. If you want to explain your personal experience with your product or service, then that’s fine – but remember, you have to get your potential customers to imagine your item in THEIR hands, in THEIR lives.
InJoy,
Jai
Author of Marketing Miracle Phrases
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