Marketing Tip - How You Communicate Can Improve Your Sales

Paying attention to how you communicate with potential customers who write you with questions can definitely affect the outcome of your sales.

First, use complete sentences in your reply, with your name signed at the bottom of every response. This indicates a professionalism which puts you above John Q. Seller on the next website the customer may visit.

Second, always, always, always be friendly - and always say thank you. It's easy to say thank you when a visitor to our website writes expressing a compliment. However, even if a potential buyer emails you a question, be SURE to tell them “thank you for writing” at the end of your response.

Third, answer all buyer questions, no matter how silly they might seem. I get questions frequently about the measurements of an item, when the measurements are clearly in the ad for the item. This can be frustrating, but in the end it pays to just answer the questions – it shows you are there, online, available and corresponding in a nice way. Many times buyers will write just to see if they'll get a response – they don’t want to deal with someone who is going to disappear next week! They'll write with a small question just to see if and when you will reply. (I've done this myself!)

Fourth, when you do reply to a customer’s question, always include the item link within your reply email…this makes it easy for them to “click and buy” your product or service right away.

InJoy,
Jai
Author of Marketing Miracle Phrases