After you’ve written a description of your product or service, re-read it, take the most powerful and effective thing you said about it, and move it to the beginning. Make it the first sentence. Also, when ending your description, try to end it with an equally powerful and exciting statement – something that will make the viewer want to buy immediately. A line I used frequently when ending a description for the vintage jewelry I used to sell went something like this: “A very beautiful piece of vintage jewelry, destined to draw attention – designed to enhance and complete your collection.”
InJoy,
Jai
Author of Marketing Miracle Phrases
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