Fancy backgrounds. Simply put - leave out fancy backgrounds – these are very distracting. Busy, cluttered backgrounds take away from the images of the item you are selling and the text describing your product or service. Also, leave out music and moving graphics, and forget about those cutesy “cursor” graphics, you know the kind which have butterflies or something that moves around with your mouse? These often can cause a browser crash. It’s a good way to turn off buyers. You want to bring buyers in, and you certainly don’t want some music or moving graphics to crash their browser before they can even LOOK, do you?
These things might be fine for personal pages, but for websites intending to sell a product or service, they can actually hurt your business.
Also, huge fonts and fonts in neon bright colors are hard on the eyes. And red backgrounds...sigh. I've seen at least 5 websites in the last day which had these bright red backgrounds. Red is a high energy color. It's too high energy to be THAT prevelant on the page (as an entire background). It will make your potential customers get up to move around...red creates energy. So if you want them to stay on your site, limit your use of red to a few accents when you want something to stand out.
InJoy,
Jai
Author of Marketing Miracle Phrases
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