Marketing Tip - Lose the exclamation!!!!

When writing ad copy, keep your use of exclamation points to a minimum. Too many exclamation points in your ad look "overly excited". Too many at the end of one sentence look unprofessional. (look at my title line of this post for an example) I've seen at least five websites this week that have this problem...and one is a major automotive dealership. I've grown to kind of expect it with newbie websites - but a major business? It's a real turn off!

Instead of exclamation points, try getting your point across using the right words. Marketing Miracle Phrases can help you dress up your ads and obtain the results you're looking for, without the use of eccentric punctuation.

InJoy,
Jai

P.S. Here's an example ad I prepared for someone using my book, Marketing Miracle Phrases. While I normally use my book to fix boring ads, this ad came to mind after simply skimming through the book and reading one phrase. I wrote it for a local auto dealership sales consultant who was having minimal results from his emails he was sending customers. I'm happy to report his responses have tripled due to this ad.

Who will you be in the next 24 hours? Will you be the same person you were yesterday? The one who keeps talking to your friends and family about that new vehicle you want, but doesn't have the time to go do something about it?

Because a vehicle purchase is a big decision, it does take some time - I understand. Here at Mathews Auto Mall, I specialize in saving you some of your valuable time. I make it easier for you to fit a vehicle selection and purchase process into your busy schedule. When you let me know what you're looking for by email or by phone, I'll take care of the most time-consuming part of the process - finding what meets your needs and desires - before you ever arrive. So when you get here, your time is well-spent and shorter. It won't even put a dent in your schedule.

So who will you be in the next 24 hours? The one who's still talking about what you want - or the one who's driving home in it?